film-make

10 STEPS  TO SUCCESS in film

A hugely entertaining exercise which brings out all sorts of different personalities and talents allowing  for actors, producers, directors, script writers, makeup artists, props handlers and more.

Why Do Film Making?

• Creative 
• Excellent Interaction 
• Very flexible regards location & setting 
• From half – full day 
• Provides a day and an evening of entertainment 
• Creates a record of fun to be used more than once 
• Allows different personalities to help within a team environment

Also Consider:

• Treasure Trail 
• TeamWork Challenges 
• Classic Designs 
• Business Games

   Putting a Movie Map or a Tourist Trail together could take at least a year. But you could start short-term by promoting newly researched connections on your web pages, writing press releases and tapping into Visit London’s promotional activities.Then think longer-term by exploring partnerships with neighbouring boroughs, looking at what’s required to put together a complete trail and map, and generating enthusiasm among stakeholders and local.

 

And the important tip is :

 

1. Research your area thoroughly. See how many unusual and quirky links and connections you can find. And check to see if there are any connections in your Borough that are already mentioned in the Visit London Movie Maps and Tourist Trails. Explore further using Google searches, Wikipedia, YouTube etc.
2. Communicate with local stakeholders. Involve businesses and other local  stakeholders at an early stage and keep them informed as the project progresses. Your enthusiasm could spark off their own ideas, for example putting up film posters on restaurant walls, naming a dish on menus relating to a famous book, developing themed hotel bedrooms.
3. Include neighbouring Boroughs. This will broaden your research and increase opportunities for joint-marketing projects, joint-funding opportunities and distribution outlets, as well as attracting a wider audience.
4. Be imaginative If you don’t have enough film, TV or literary connections, think about other landmarks and hidden treasures, such as city squares, historic sites, amazing views and secret gardens, houses where famous people lived. Make sure that you check out the copyright and licensing rights issues re using specific names in publicity, and ensure that people living in the houses or squares that are put on maps and trails are OK with the extra publicity.
5. Involve the connections. Generate support from the connections (or their “guardians”) if you can. They may help with hard facts and information, they may support with funding and/or sponsorship, and may appreciate the extra publicity and media attention. They may also have existing “fan clubs” and database contacts you can tap into.
6. Explore existing routes to visitor markets. Such as Visit London and VisitBritain and check out whether there are specific visitor segments, e.g. literary fans, film fanatics, TV soap enthusiasts, that are found in greater numbers in one particular market segment than others.
7. Use local experts. Contact local Blue Badge Guides. They’re a great source of information and they may be willing to start a walking tour(s) based on the connections you’ve researched. And work closely with colleagues in museums and in conservation, who will also bring knowledge, enthusiasm and possibly resources.
8. Target the media. Produce a dedicated trail and/or map, then get your Borough’s press & publicity team on board to help with a targeted media campaign and possibly a press launch event. Host a Visit London press familiarisation visit.
9. Online promotions and activities. Create a page on your website dedicated to local connections and include downloadable pdf itineraries. Would any  of your connections already have a “group” profile page on Facebook that you could use as a platform for promoting a Trail and/or Map? If you have a particularly strong connection, what about the possibility of setting up an audience-specific microsite with a dedicated domain name that would, in itself, attract dedicated fans?
10. Investigate video podcasts and downloadable tourist trails and guides. You could project-manage a podcast yourself inhouse: you’ll need to source a digital media company, compile your researched connections into a script and - if you can - find a well-known local face to be the presenter businesses to get them on board as well.